CASE STUDY /MOVETHROUGH

Global digital rebranding

Western Union

Uniting a digital ecosystem with a new brand identity

The handoff

Roll-out a new master brand identity across Western Union’s global digital ecosystem to create a cohesive digital presence.

The race

We united Western Union’s fragmented digital ecosystem by creating master digital and tone of voice guidelines and redesigning their web presence. 

  • Created master digital guidelines for all spaces
  • Developed global TOV guidelines
  • Redesigned all consumer and corporate websites