CASE STUDY / CAMPAIGNS / BRAND BUILDING
RUNNERS HELPING RUNNERS
Engaging everyday runners through trusted voices
The handoff
Boost the approachability of Nike to an audience of everyday runners. Use local community voices to create engaging content that guides them on product and running activities.
The race
We devised three running content franchises featuring Nike coaches and influencers and captured 160+ video and photography assets across our two day shoot. Our content franchises included:
- “Runner Approved” content to advise on products
- “Run of the Week” content to drive traffic to Audio Guided Runs
- “Coaches Tips” content to answer new runner FAQs
