CASE STUDY /MOVETHROUGH
Global digital rebranding
Uniting a digital ecosystem with a new brand identity
The handoff
Roll-out a new master brand identity across Western Union’s global digital ecosystem to create a cohesive digital presence.
The race
We united Western Union’s fragmented digital ecosystem by creating master digital and tone of voice guidelines and redesigning their web presence.
- Created master digital guidelines for all spaces
- Developed global TOV guidelines
- Redesigned all consumer and corporate websites
