CASE STUDY / MOVELONGER

MEMBERSHIP STRATEGY & ACTIVATION

Nike Swoosh

Activating brand membership across local markets

The handoff

Develop an approach to membership that uses technology to engage and offer value throughout the consumer lifecycle.

The race

We developed a membership playbook for EMEA with recommendations to drive sign-up, purchase frequency and increase spend.

  • Created a playbook for local markets to activate membership across their D2C ecosystem
  • Developed guidelines for setting up retail stores with a 'membership first' mindset
  • Delivered tactical recommendations for member engagement across all stages of the customer lifecycle