Activating brand membership across local markets

The handoff

Develop an approach to membership that uses technology to engage and offer value throughout the consumer lifecycle.

We developed a membership playbook for EMEA with recommendations to drive sign-up, purchase frequency and increase spend.

Created a playbook for local markets to activate membership across their D2C ecosystem
Developed guidelines for setting up retail stores with a 'membership first' mindset
Delivered tactical recommendations for member engagement across all stages of the customer lifecycle