CASE STUDY / MOVETHROUGH

World Cup '22 Nike
App Game

Nike Swoosh

Translating an anthem ad into gamified commerce

The handoff

Leverage the campaign idea from Nike’s “Footballverse” anthem film to drive commerce within the Nike App.

The race

We reimagined the Footballverse as FORREAL?! a members exclusive trivia game within the Nike App that takes users on a gamified purchase journey.

  • Defined gameplay concept & mechanics
  • Gathered unique athlete trivia content
  • Designed and built within the Nike App