CASE STUDY / MOVETHROUGH
World Cup '22 Nike
App Game
Translating an anthem ad into gamified commerce
The handoff
Leverage the campaign idea from Nike’s “Footballverse” anthem film to drive commerce within the Nike App.
The race
We reimagined the Footballverse as FORREAL?! a members exclusive trivia game within the Nike App that takes users on a gamified purchase journey.
- Defined gameplay concept & mechanics
- Gathered unique athlete trivia content
- Designed and built within the Nike App
