CASE STUDY / CAMPAIGNS / BRAND BUILDING
NIKE RUN CLUB TRAINING PLANS
Evolving the expression of distance-based running plans
The handoff
Develop the creative expression of our 5K and marathon training plans within the Nike Run Club app in a way that reflects the unique spirit of each race distance.
The race
We developed the graphics and animation for the 5K and marathon training plans that were central to the NRC communications. We evolved the visual direction to get the perfect expression for each distance.
- Extended the visual centre into the end-to-end training journey
- Created a marathon toolkit to roll-out the assets across the Nike ecosystem
