Creating approachable content for female athletes

The handoff

Encourage daily engagement with Nike’s female fitness enthusiasts in a way that resonates with their more holistic approach to movement and mindfulness.

The race

We devised a scalable approach to executing Future of Fitness, producing two seasonal content franchises.

Created the strategic and creative wrapper for Future of Fitness content franchises
Produced a two-day photography/video shoot
Delivered still and motion assets for Nike's owned and paid channels

Nike Strava launch→