CASE STUDY / CAMPAIGNS / ACTIVATION
NIKE STRAVA LAUNCH
Launching a Nike running community on Strava
The handoff
Help us launch the Nike Club on Strava, bringing the best of Nike's content and activities to the world's largest community of sport enthusiasts.
The race
We created the Nike Club launch content and the first ever Strava “Nike Lace Up & Go” challenge. We also announced the integration of Nike's apps with Strava.
- Created global announcement posts for @nikerunning, @strava and @nikewellcollective
- Produced Nike Club content to engage the community
- Designed Strava Challenge assets
