CASE STUDY / MOVECLOSER

FUTURE OF FITNESS
HOLIDAY '22

Nike Swoosh

Creating approachable content for female athletes

The handoff

Encourage daily engagement with Nike’s female fitness enthusiasts in a way that resonates with their more holistic approach to movement and mindfulness.

The race

We devised a scalable approach to executing Future of Fitness, producing two seasonal content franchises. 

  • Created the strategic and creative wrapper for Future of Fitness content franchises
  • Produced a two-day photography/video shoot
  • Delivered still and motion assets for Nike's owned and paid channels