Transforming back to school with parent-right services

The race

We created new, elevated size & fit services to give parents little victories with big impact during this important transitional season. We created intuitive, visual content that catered to their nuanced size and fit needs. We then mapped this critical content to the right places along their shopping journey across Nike’s digital ecosystem to ensure for maximum utility.

• Created a series of video how-tos for quick and clear size & fit guidance
• 2 day shoot to capture a suite of images demonstrating fit variation and size guidance
• Produced paid media assets to drive awareness and usage of these new services among parents