CASE STUDY / CONTENT / ORIGINATION
AUDIO GUIDED ACTIVITIES VISUALS
Solving photography challenges with a graphic solution
The handoff
Move away from a reliance on licensed photography and create original graphics for the library of Nike’s Audio Guided activities.
The race
We developed a completely new visual identity for Audio Guided Walks as well as designing a fresh set of 200+ graphical assets for Audio Guided Runs within the existing NRC visual centre.
- Created a visual approach for Audio Guided Walks, a new feature of the app, including colours, patterns, shapes and textures that provoked the feelings of the walk; Basic, Speed and Long
- Developed dynamic designs for Audio Guided Run assets across three themes, based on the souls of different shoes, typography and athletes in motion
