Motivating shoppers to gift the love of sport

The race

We developed our Valentine's Day gifting campaign, “Move as One” from the insight that when life and love get tough, the support we give each other fuels our strength. Our assets focused on fueling gifting motivation and surfacing recommendations for loved ones and yourself.

• Created a visual centre to act as the design guidelines for the wider campaign
• 2 day shoot capturing both performance and lifestyle imagery
• Produced suit of video and still assets for both owned ecosystem and paid media placements