Gamifying commerce for Gen Z football obsessed

The handoff

Invite all Gen Z football enthusiasts into the Nike ecosystem through a gamified experience on the Nike App that hacks the momentum of the 2024 European Championship.

The race

We created and launched Unlock Brilliance, a daily fact or fiction mobile quiz within the Nike app. We invited football obsessed fans to put their knowledge to the test, aligning our 36 daily themes to the EC'24 action as it unfolded.

Defined gameplay concept, mechanics, and rewards
Developed unique true or false trivia content themed around players, Federations and Nike products, all reactive to the real EC'24 game moments
Designed and built the game within the Nike app as well as launch communications within the Nike digital ecosystem

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